Analyze multiple questions or elements with multiple choices in an indicator

Would you like to analyze the results of multiple questions with the same format within a single indicator to calculate a percentage, average, or trend ?

If you have already deployed a campaign with multiple questions in a similar format or within a matrix, this article details how to perform a detailed analysis of these elements based on your needs.

Requirements

To perform the analysis optimally, we recommend having created a campaign that has already collected several feedbacks and contains :

• multiple similar multiple-choice elements (example : 3 checkbox questions with the same answer options)
• and/or multiple similar rating scales (example : 2 numeric NPS questions)
• and/or a matrix with multiple sub-questions

All elements you want to analyze globally in your analyses must have a tag (learn more about adding tags). Prefer a unique tag per group of elements (example : a tag "nps matrix," a label "checkbox reasons for dissatisfaction", etc.).

In this article, we use as an example a post-purchase satisfaction survey that includes multiple matrices (CSAT and checkbox types) to gather insights from respondents about their reasons for purchasing in-store.

Specific tags have also been added to the sub-questions of each matrix.

Depending on the structure of your campaign, some steps in this article may differ.

Choosing an appropriate indicator configuration

Indicator type	View
	For a single question:  View of answer volume by answer options / modalities)
	For multiple consolidated questions with the same tag :  View of answer volume by answer options / modalities without question details
	For multiple questions :  View of answer count by question without details on the selected answer options / modalities
	For multiple questions with answer options / modalities :  View of answer volume by answer options / modalities with question details

Detailed analysis of answer volume for a single question

To get an overview of the number of answers to a specific question, including details by answer option / modality, choose this configuration.

To build this type of indicator, you must first create an indicator from scratch by restricting the dataset to your campaign.

Then add a new "Feedbacks" type dimension.

You must then select the item "Question title" and choose the specific question you want to analyze.

Then select the values (answer options / modalities) you want to display or set up categories if the format allows it (learn more about categories).

If you want to perform a calculation on your indicator (percentage, average, etc.), we recommend selecting all values, including "(Unanswered)".

Your indicator is ready ! To customize your indicator, feel free to consult our dedicated article.

Global analysis of answer options for multiple grouped questions

To get an overview of answer options for multiple questions without question details, choose this configuration.

To build this type of indicator, you must first create an indicator from scratch by restricting the dataset to your campaign.

Then add a new "Feedbacks" type dimension.

You must then select the item "Tag" and choose the tag grouping the questions you want to analyze.

Then select the values (answer options / modalities) you want to display or set up categories if the format allows it (learn more about categories).

If you want to perform a calculation on your indicator (percentage, average, etc.), we recommend selecting all values, including "(Unanswered)".

Your indicator is ready ! To customize your indicator, feel free to consult our dedicated article.

Global analysis of answer volume for multiple questions

To get an overview of the number of answers to multiple questions, without details by answer option, choose this configuration.

To build this type of indicator, you must first create an indicator from scratch by restricting the dataset to your campaign.

Then add a new "Feedbacks" type dimension.

Next, select the item "Several questions" and choose the questions you want to analyze.

Save your indicator directly without adding answers options to get this global view without details.

Your indicator is ready ! To customize your indicator, feel free to consult our dedicated article.

As this type of indicator only shows the volume of respondents who have submitted an answer to this question, you can cross data of different formats (example : showing the number of respondents for all the questions in a survey). This can help you quickly identify from which question the survey abandonment is most significant.

Detailed analysis of answer options for multiple grouped questions

To get an overview of the number of answers to multiple questions, including details per question, use this configuration.

To build this type of indicator, you must first create an indicator from scratch by restricting the dataset to your campaign.

Then add a new "Feedbacks" type dimension.

Next, select the "Several questions" item and choose the questions you want to analyze.

Then select the values (answer options / modalities) you want to display or set up categories if the format allows it (learn more about categories).

If you want to perform a calculation on your indicator (percentage, average, etc.), we recommend selecting all values, including "(Unanswered)".

Your indicator is ready ! To customize your indicator, feel free to consult our dedicated article.

Go further to enhance your indicator

Depending on the specific limitations of your dataset, you can display the chart with a percentage, a trend over a given period, as well as categories, etc.

If you have any questions, feel free to contact our Customer Care team.