The different rates related to surveys help assess the effectiveness and engagement levels within a campaign. Each one provides a specific insight to optimize your marketing actions and surveys.
Response Rate
The response rate is an indicator used to measure the effectiveness of a survey or campaign in terms of respondent participation. It is calculated as the ratio between the number of collected responses and the total number of visits to a survey. In other words, it is the percentage of people who responded to the survey compared to those who viewed it.
This rate helps evaluate how engaged customers or prospects are with a specific survey or campaign. A high response rate may indicate that the survey content is relevant and engaging for participants, whereas a low rate may suggest the need to improve aspects such as question wording, timing of the request, or the distribution channels used.
To optimize this rate in your marketing campaigns, it may be useful to test different approaches (A/B testing), adjust your strategy based on the results, and ensure that surveys are tailored to the preferences and behaviors of your target audience.
Completion Rate
The completion rate is defined as the ratio between the number of surveys started and the number of surveys fully completed. It helps analyze campaign performance by measuring how motivated respondents are to complete the entire survey. This rate is particularly useful to identify whether participants go all the way to the end, which can be an indicator of the survey's quality or attractiveness.
Response Rate per Solicitation
The response rate per solicitation is an indicator used in the context of surveys and marketing campaigns to measure the campaign's effectiveness in terms of responses obtained compared to the number of invitations sent. More specifically, it is the ratio between the number of collected responses and the number of invitations to participate in a survey.
Comparative Table of the Different Rates
| Response Rate | Completion Rate | Response Rate per Solicitation |
|---|---|---|
| Ratio between the number of collected responses and the number of survey visits | Calculated by dividing the number of fully completed surveys by the total number of surveys started | Calculated by dividing the total number of responses obtained by the total number of invitations sent (solicitations) |
| Measures respondents' initial engagement in starting a survey | Helps assess how many of those who started a survey actually completed it | Measures the response rate obtained among the people who were invited |
| Indicates respondents' initial interest in interacting with your survey | Provides a deeper view into their engagement to fully complete the survey | Helps assess a campaign’s effectiveness based on the number of solicitations sent |