You collect open feedback across different channels (post-purchase surveys, support interactions, in-store surveys, etc.). This feedback is valuable but often difficult to analyze manually. With AI Feedback Insights, you automatically transform your verbatims into clear, structured, and actionable insights using artificial intelligence.
Analyzing thousands of customer verbatims can quickly become time-consuming. AI Feedback Insights acts as a qualitative analysis co-pilot, focusing exclusively on verbatims:
what your customers are saying,
how they express it,
and why it matters for your customer experience.
Key Features
You can launch an AI analysis on a campaign and an open-ended question containing verbatims, applying filters to focus on a specific scope (segment, period, channel, etc.).
Once your scope is defined, launch the analysis with a single click, without complex setup or prior configuration.
AI Feedback Insights generates an overview of all selected verbatims, allowing you to quickly understand major trends.
You also identify:
- Strengths of your customer experience and why they are perceived positively.
- Areas for improvement and recurring pain points mentioned by your customers.
AI Feedback Insights provides overall improvement opportunities, based on all analyzed feedback.
All insights can be easily copied and pasted into your reports, presentations, or internal action plans.
How to Use AI Feedback Insights?
No specific configuration is needed. The feature is automatically available on all dashboards that contain:
a raw data table,
at least one open-ended question (verbatim) configured.
Once these conditions are met, the AI Feedback Insights button appears directly on the dashboard.
To view results, simply follow these steps:
In the raw data table, click the button
.
Select the campaign and question to analyze.
- Click
to view the analysis of responses to the selected question.
- Your analysis is ready. This AI analysis consists of multiple levels: a global summary to quickly understand major trends, identified strengths highlighting what your customers appreciate most, areas for improvement showing recurring pain points or opportunities for progress, as well as concrete opportunities to enhance the customer experience. You can copy this analysis to reuse in other materials.
FAQ
The feature only analyzes qualitative data, i.e., your customers’ open comments (verbatims). Quantitative data such as scores or ratings are not used.
No. AI Feedback Insights does not calculate any satisfaction indicators or KPIs. It focuses on understanding customer perceptions and themes expressed in the verbatims.
Yes. All insights can be easily copied and reused in your internal documents, presentations, or collaborative tools.