Display or hide questions and answers under certain conditions

To make your surveys smarter and more interactive, you have the option to condition the display of a question or an answer choice. Conditioning can be inclusive (element displayed if a specific item is checked/answered) or exclusive (element displayed if a specific item is unchecked/unanswered).

Depending on the specific cases you want to define, not all respondents will follow the same path of questions and answers when completing your survey.

The display condition is a useful feature to ask specific questions to certain respondents. Logically, it also allows you to isolate certain parts of a survey that are not relevant in some cases. For example, depending on the answer to the previous question, or the respondent’s location.

You can also create several variations of questions within the same survey, to analyze the impact on the results of a study.

Use case: The marketing team of a luxury store needs to know the waiting time of their clients in a usual context, outside of any exceptional event. Just last week, a minor incident occurred, an alarm went off at precisely 3:30 pm. Customer advisors were unable to attend client appointments for 10 minutes. To avoid impacting their survey results, they decided not to ask about the waiting time of certain clients (those who had an appointment at 3:30 pm).

Respondents not concerned by the question will continue the survey normally without accessing the question.

Step by step, let’s see how to configure this store’s survey.

Condition the display of a question

Examples of use: 

• You want the respondent to only provide comments on topics where they gave a negative satisfaction rating in a previous question
• You want the respondent to detail their answer if they chose "Other" in the previous multiple-choice question
• You want questions about a specific product/service to be displayed only if the client expressed interest in buying it in the previous question
• You want after-sales service questions to be displayed if a respondent reported having issues with a product
• You want additional questions to explore dissatisfaction reasons to be shown only to respondents who left negative ratings
• You want questions about a service to be displayed only if the client subscribed to it
• You want questions related to snacks to be available only at certain times of the day

Condition the display of an answer choice

Examples of use: 

• You want the respondent to only rate the products they indicated having purchased in a previous question
• You only want to display an answer choice for a certain type of population
• You want to make an answer choice available only to respondents accessing the survey via mobile
• You only want to display an answer related to an event during the ticket sales period
• You want to display an answer randomly

Condition the display of a question

We want to display the question "How long did you wait?" for all clients who did not have an appointment precisely at 3:30 pm.

This question will be conditioned based on the answer to the previous question "What time was your appointment?".

The question "What time was your appointment?" was created using the "time field", click here to learn more .

1. Click on the button Question display condition.
2. Then click Add a new condition.
3. Open the question whose options you want to configure,
4. Click the icon Question display condition.
5. There are 12 conditions available, several of which can be used simultaneously. In our case, only the Answer condition is necessary.
6. You can select the question you are interested in, and more importantly the answer that conditions whether your question is displayed or not.
7. Here, we want to display the question to respondents who did not have an appointment at 3:30 pm, so we must display it for everyone who had an appointment at another time.
8. After verifying the condition, click the button  to finish.

A visual indicator () confirms the conditional display of the question has been properly set up.

You have completed the setup of the condition.

Statistical data

Once your survey has been deployed and the first responses collected, you can go to the statistics section to use and analyze the data.

Here we are interested in the percentage of responses per question:

We can observe the following statements:

• If a question or an answer choice is not displayed to a respondent, then, logically, their feedback on that question will not appear in the total.
• The display in campaign statistics will be the same as that set for a sub-question.

Indeed, our survey was submitted to two respondents, among them only one was able to answer the question "How long did you wait?", which was the client who did not have an appointment at 3:30 pm.

You just need to repeat the operation as many times as necessary depending on your needs.

Want to try? Click here