Reports are the ideal way to analyze your campaign results and set up automatic alerts on your indicators.
Statistical reports allow you to analyze in depth all of your collected data.
With reports, you get a statistical snapshot at a given moment, like a photograph. This enables you to thoroughly analyze your campaign performance using precise business indicators.
Statistical reports complement Decision Dashboards (learn more about Dashboards).
In a report, you can cross-analyze data from all your campaigns, set indicator alerts (to notify you when certain thresholds are reached), export the report (in PDF, HTML, CSV, or XLS), or even share it by email with your colleagues (on a one-off or recurring basis).
Report Illustrations
1D Bar chart:
Here is a report illustrating the NPS scale among the available options for the question:
"Would you recommend our services to your relatives?" :
- Detractor
- Passive
- Promoter
Pie chart:
Another example with a pie chart that displays the distribution.
2D Bar chart:
Another example of a chart that this time takes two dimensions into account.
A. The "Yes" or "No" response to the question: "Would you like to be contacted on your mobile by Design Concept?".
B. The different marketing personas, based on categories.
Radar chart:
It is used to represent several datasets (usually between 4 and 12 to remain readable) on a two-dimensional plane. Each axis, starting from the same point, represents a quantified characteristic.
For example, here is a radar chart representation of the answers to a personality quiz: