You can create a follow-up on an email or SMS deployment from Skeepers. Two types of follow-ups are available: instant follow-up and scheduled follow-up, in order to maximize your response rate.
To create a follow-up for your email or SMS deployments, you need to open your email or SMS deployment from Skeepers and click on the Follow-ups tab:
There are 2 types of follow-ups:
Instant follow-up, to immediately resend a follow-up email or SMS.
Scheduled follow-up, to plan a follow-up in advance.
1. Instant follow-up
To create the follow-up, you need to choose the target from the dropdown list:
- Not opened: recipients who did not open your initial email. This target is not available for SMS.
- Not clicked: recipients who did not click on any element in the email or SMS – including those who did not open it.
- Not responded: recipients who did not respond – including the non-opened and non-clicked. This is therefore the broadest target group.
Target segmentation example
Let’s imagine you sent 100 emails:
- 40 recipients opened the email → 60 did not.
Target "Not opened" = 60 contacts - 30 recipients clicked a link in the email → 70 did not click (including the 60 who never opened it).
Target "Not clicked" = 70 contacts - 10 recipients responded to the survey → 90 did not (including the not opened and not clicked).
Target "Not responded" = 90 contacts → this is the broadest target group
Next, choose the email or SMS template to use for this follow-up: you can either select one from the dropdown list or create a new one using the “Create” button:
You just need to click Send.
Tip
You can reuse the same template as your initial deployment, but feel free to create a new one with a different subject or content to maximize your response rate.
For instant follow-ups, sending is triggered as soon as you click the Send button. No additional confirmation will be requested.
2. Scheduled follow-up
To create the follow-up, you need to:
- Set a status: by default, the follow-up is inactive
- Set the delay between the initial deployment and the follow-up (in days)
Example below: if you set 10 days, the follow-up will be sent 10 days after the client received the email or SMS:
- Select the target: from the dropdown list:
-
- Not opened: recipients who did not open your initial email. This target is not available for SMS.
- Not clicked: recipients who did not click on any element in the email or SMS – including those who did not open it.
- Not responded: recipients who did not respond – including the not opened and not clicked. This is therefore the broadest target group.
Then, choose the email or SMS template to use for this follow-up: you can either select one from the dropdown list or create a new one using the
You just need to click Save.
- You can reuse the same template as in the initial deployment, but feel free to create a new one with a different subject or content to maximize your response rate.
- You can also edit the status of scheduled follow-ups from the follow-up list.
- It is possible to add multiple follow-ups. However, we recommend limiting yourself to 1 or 2 follow-ups maximum to avoid overwhelming your contacts.