Personalize your questionnaires with variables

Would you like to personalize your surveys with dynamic variables to customize the respondent experience and increase your response rate?

To make your surveys smarter and add convenience and personalization to certain platform features, Skeepers Feedback Management provides an easy-to-use system for managing variables. These variables have multiple uses, particularly in your questions, messages, and templates.

For each type of variable, multiple options are available to help you fine-tune exactly which elements to use.

Variables allow you to personalize your campaigns, actions, and survey deployments. They can be used in question labels, rich content, tracking codes, URL notifications, redirections, email and SMS templates, as well as in the names of exported reports. Each type of variable offers multiple options for precise customization in different contexts.

Accessibility

Variables are available to all users without additional permissions. Below is a detailed list of all the areas within the platform where you can use variables.

Feature	Availability	Illustration
Campaigns	Rich content title
Campaigns	Question title (non-rich content)
Campaigns	URL notification action
Campaigns	Redirection action
Campaigns	Tracking Analytics action
Email templates	Email subject
Email templates	Email content
SMS templates	SMS content
Raw data	Raw data export file name
Connected applications	Connected app mappings
Webhooks	Webhook content

How to insert a variable?

To insert a variable, use the following format:

[#variable-name]

If you prefer to browse through the available variables in your current context, simply type a hash symbol: #

The list of available variables will automatically appear. You can scroll through the menu to navigate them.

Summary table

To clarify where and when to use each variable, here’s a table listing all available options:

Example 1: Personalize a question title based on the respondent

You want to add your respondent’s first name directly into the question title automatically.

To do this:

1. Create a new question or edit an existing question in your survey. Then insert the corresponding variable where you want it to appear. In our case, for the first name, we use the code: [#dt.prenom]

The list of variables is available in the summary table presented above.

You can also type a hash (#) to open the variable selector. You can choose whichever method you prefer.

• Once you find the variable, click on it to insert it into your question.

• You will see the code exactly as you entered it manually: [#dt.prenom]

• Once your survey is deployed, the variable [#dt.prenom] will be transparent to your respondent, who will see their own first name instead.
  

Example 2: Personalize a question based on the previous answer

We will retrieve the code from our reference question to mention it in another question.

Note: The code must be used within the same survey and refer to a question on a previous page, meaning the respondent must have submitted an answer before it can be used.

To find your question code, you must:

• Go to your survey and edit the desired question.
  
• The code is shown below the element type, here "Checkboxes" with Code: 19hm9
  
• Select another page after the reference question page (here, page "Delivery").
  

In the next question, we want to display the answer label.

Use the code format [#ans.{code}]. Replace {code} with the reference question code. Example: Answer label: [#ans.{code}] gives [#ans.{19hm9}]

• Save once the code is configured.

You can now finely personalize your questions based on respondents' answers.

Overview of other customizable elements

Personalization works exactly the same way as in the examples above.

In an email template

In an SMS template

You are ready to personalize your surveys!

Want to try it? Click here!