The segments allow you to define the different populations of respondents to your campaigns.
The segments allow you to define the different populations of respondents to your campaigns.
In other words, you can choose to distribute your participants, for example according to your campaigns, deployments, your objectives, your marketing targets [...]
You can create as many segments as necessary, to be more accurate in analyzing the collected answers for each of your campaigns.
Segment groups give you the ability to link multiple segments, to more easily consolidate answers by grouping different populations.
Create Segments
Let's take an example. You have just launched a satisfaction campaign to your customers. To define your population of respondents, you could create the "Post-purchase" segment.
Let's see how to create the segment
- In the menu, go to Tracking > Segments,
- Then click on "Create new segment"
You just finished all the setup.
Don't forget to setup attributes to link them to your segments.