How to use the Survey Completed dimension and the Completion rate?

Take advantage of new performance metrics with the Completed Survey dimension and the Completion Rate!

Take advantage of new performance measurements for your surveys with the Completed Survey dimension and the Completion Rate!

You can now know whether the data analyzed in your statistical reports is based on completed surveys or not.
This is key information when comparing multiple campaigns within the same indicator.

Using the dimension and the Completion Rate allows you to improve the performance of your surveys, as well as the quantity and quality of the information collected.

In this article, learn how to use:

• The Completed Survey dimension
• The Completion Rate calculation

What is a completed survey?

A survey is considered completed if one of these two criteria is met:

• Your respondent accesses a survey page that does not contain a button. Learn more about buttons.

OR

• Your respondent is redirected to an external URL (via an action configured in your campaign). Learn more about actions.

The Completed Survey dimension

To use the Completed Survey dimension, it must be combined with another dimension (for example, one or more campaigns, one or more deployments, etc.). This will allow you to measure your respondents’ engagement in completing your survey until the very end.
Configuring this dimension is very simple, so don’t hesitate to use it! Here’s an example configuration:

Based on an existing report, in which we study the performance of different deployment types (website, SMS, URL, email), we want to refine our analysis to find out how many surveys were fully completed according to the deployment type used.

1. Click on to add a new dimension.
2. Select the Completed Survey dimension.
3. In this dimension, two options appear: "Completed survey" and "Uncompleted survey". You can:
   • Select both options: if you want, for example, to compare in the same chart the number of completed responses with the number of uncompleted responses.
   • Select only one of the two options: to build a specific indicator, for example to create a statistical tile based only on completed surveys.
4. For our example, we want to use only the data from completed surveys, so we select this option.
5. Once Completed Survey is checked, simply click the button .
6. We then get the number of fully completed surveys, by deployment type (website, SMS, email).

That’s it!

For an effective analysis, all you need to do now is create as many statistical tiles as necessary to build your report and share it with your collaborators (read the dedicated article).

The Completion Rate

Use the new Completion Rate calculation to take your campaign analysis further and significantly improve the quality of your collected responses!

The Completion Rate is useful for:

• Measuring the performance of your survey in terms of respondents' willingness to complete it.
• Deploying A/B test campaigns, then selecting the most effective one for collecting complete responses.
• Increasing the amount of data collected after implementing improvements (question wording, deployment type, etc.).

Let’s take an example.

In our statistical report, we created a statistical tile to compare the number of responses collected by campaign.

To obtain this chart, we had selected, via the Campaigns dimension, the campaigns we wanted to study.

On our chart, Responses are displayed. We will change this setting to show the Completion Rate.

Click on the menu, then simply select the Completion Rate.

The chart now displays percentage values, representing the rate that allows us to analyze campaign performance from a new perspective!

In this example, our campaigns have different completion rates ranging between 63.01% and 99.57%.

To learn more about the rates available on the platform, check out this article.

Want to give it a try? Click here